The Centers for Medicare and Medicaid Services (CMS) have set the stage for significant changes with their Final Rule provisions for 2024, slated to take effect on September 30, 2023. These updates will play a pivotal role as we gear up for the 2024 Annual Enrollment Period (AEP).
The main points of the new rules
- The use of the Medicare name and logo in a misleading way is prohibited. This means that companies can’t use the Medicare name or logo to make it seem like they’re affiliated with the government.
- Third-party marketing organizations (TPMOs) must include a disclaimer on all marketing materials. This disclaimer must include the name of the State Health Insurance Program (SHIP) and the number of Medicare Advantage organizations or Part D sponsors available to the beneficiary.
- Scope of Appointments (SOAs) and Business Reply Cards (BRCs) are now only valid for a 12-month period. This means that if you sign an SOA or send in a BRC, the company can’t contact you about Medicare plans for more than 12 months.
- Call recording now includes virtual calls, but only the audio portion of the calls needs to be recorded. This means that if a company calls you about Medicare plans, they must record the call, but they don’t have to record the video portion of the call.
Stay Informed: For more insights on these changes and additional updates, please visit the full 2024 CMS Final Rule here.
As always if you have any questions or concerns about this bulleting please contact your Medicare health insurance experts at Total Benefit Solutions, Inc (215)-355-2121