The healthcare industry is undergoing a transformation like never before. In an era of insurgent competitors and changing payment models, the COVID-19 pandemic acted as a pressure test, accelerating the pace of disruption and digital adoption. Now, there’s a unique opportunity for healthcare to make loyalty central to its mission. From earning consumer trust to establishing brand relevance, the industry is evolving in profound ways, reshaping patient experiences to boost retention and a sense of belonging. Both healthcare providers and payers are re-engineering how they connect with their customers to earn their loyalty during this time of unprecedented change. At first glance, the concept of “loyalty” in healthcare may seem… Read More
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