If the Blue Cross Blue Shield name is familiar to you, it may be easy to assume that a Blue plan is a Blue plan. But Blue Cross Blue Shield is not one nationwide insurance company. It is a shared brand used by independent companies that operate as licensees of the Blue Cross Blue Shield Association. That difference matters when you choose group health insurance for your employees. Two plans with the familiar Blue branding can come from different companies, and can offer different provider networks, benefits, pharmacy coverage, and prices. The useful question at renewal is not simply “Is this a Blue plan?” It is: What does this specific… Read More
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